Shanghai · China
YUAN ZE
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Selected Works / 01—06
Spaces built to turn brand ideas into physical experience.
01
smart
Concept Pop-up
Spatial Design · 2024 · Shanghai
02
SAIC Audi
Christmas Market
Brand Experience · 2023 · Shanghai
03
SAIC Audi
Auto Show
Exhibition · Automotive
04
VW Brand
Annual Meeting
Stage · Event · 2026
05
Bentley
Tasting Event
Luxury Experience · 2025
06
AUDI
Retail System
Retail · Modular Design
Project IndexSelected 2023—2026
01smart Concept Pop-upPop-up / Automotive2024
02SAIC Audi Christmas MarketBrand Experience2023
03SAIC Audi Auto ShowExhibition / Automotive—
04VW Brand Annual MeetingEvent / Stage2026
05Bentley Tasting EventLuxury Experience2025
06AUDI Retail SystemRetail / Modular—
07VW Dealer ForumEvent / Outdoor—
Profile / Approach
Yuan Ze is a Shanghai-based 3D and spatial designer working across automotive experiences, exhibitions, events, pop-ups and retail.
From visual concept to on-site delivery, the work balances atmosphere, brand narrative and buildable detail.
01 Spatial Concept02 3D Visualisation03 Brand Experience04 Design Development